About SommStudio

It started in a
pre-shift
meeting.

Not a boardroom. Not a pitch deck.
A dining room, fifteen minutes before service.

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01

A wine nobody had tasted.
A server who needed to
sell it like they had.

The sommelier had two choices: describe the wine, or make it unforgettable.

Description fades. A character stays.

The Prestige Brut doesn't just have fine bubbles and a toasty finish. He owns the room the moment he arrives. Effortless. Polished. The kind of presence you remember long after the glass is empty.

Servers don't forget him — and neither do guests.

That's the insight SommStudio was built on: the most powerful way to remember a wine is to meet it.

Wine has always had a communication problem.
Not an education problem. A communication problem.
02

The knowledge exists.
What didn't exist was a way
to make it move.

Certified sommeliers, master-level palates, decades of craft — all of it exists.

What didn't exist was a format fast enough for a pre-shift, engaging enough for a new hire, and accurate enough to hold up in a CMS exam room.

SommStudio was built to close that gap.

We are not a content factory.

03

We are a controlled production studio. Every piece of SommCinema begins with a SommWriter — a credentialed sommelier who authors the script, verifies the facts, and builds the character from the ground up.

Then the cinematic work begins.

SommWriters collaborate directly with AI cinema producers to transform verified wine knowledge into short-form visual storytelling — original characters, distinct voices, and worlds built specifically for the wine in the glass. Not generated. Not templated. Produced.

The result is SommCinema: wine education that doesn't hallucinate appellations. That doesn't flatten a Grand Cru into a bullet point. That gives wine a voice it has never had before.

Cinematic. Accurate. Built for the people who actually pour it.

01

Certified SommWriters

Every script is authored or verified by a credentialed sommelier. No hallucinated appellations. No fabricated producers. Wine knowledge that can hold up in a CMS exam room.

02

AI Cinema Producers

SommWriters work directly with AI cinema producers to bring characters to life — original voices, distinct worlds, and short-form visuals built for mobile-first hospitality training.

03

Controlled Quality Framework

SommCinema is never "prompt and pray." Every piece moves through a defined production process before a single frame is created. That framework is the product.

The Mission

For the floor.
For the winery.
For the wine.

SommStudio serves two audiences and one mission.

Hospitality teams get training content that works at the speed of service. Wineries get a storytelling format that respects the craft behind every bottle.

And the wine? For the first time, it gets to speak for itself.

Literally.

Built by someone who's
lived both sides of the table.

Michael Biesemeyer — Founder, SommStudio
Michael Biesemeyer
Founder, SommStudio

I've spent thirty years in hospitality rooms — dining rooms, wine cellars, pre-shift briefings — and twenty of those years building content meant to close the gap between what experts know and what frontline teams can actually use.

SommStudio came out of a moment I'd lived a thousand times: a server, fifteen minutes before service, holding a tech sheet and trying to find the wine in it. The knowledge was there. The connection wasn't.

I'm a Certified Sommelier and currently lead technology and training initiatives at Mastro's Steakhouse, where the PreShift program I developed became the proof of concept for everything SommStudio is now building. I'm also a founder of Swerver PreShift and an advisor to Upswell, a hospitality training platform built on the same belief: that the right content, delivered the right way, changes how people work.

SommStudio is the version of that belief I've been building toward my entire career.

30+
Years in Hospitality
20+
Years in Content
CMS
Certified Sommelier

Ready to give your wine
a voice?

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